New iMac Set to Drive Share Gains for Apple
Confirmed today, Apple launched a
cheaper iMac for just 99 (which is 0 less than the prior
lowest-end model). The new iMac appears to use an Intel Core
i5-4260U, which is a low-power, dual-core notebook/Ultrabook
focused processor rather than the higher power/higher performance
quad-core processors found in the 99 and above iMacs. Further,
it comes with a 500 gigabyte hard disk drive by default rather than
the 1 terabyte model found in the 99 model.
Mac is still strategically important
If you look at Apple's financials,
you'll note that a relatively small part of the company's revenue
base is dependent on the Mac. In the most recent quarter, Mac sales
came out to about .5 billion -- paling in comparison to the .1
billion and .61 billion that the iPhone and iPad generated,
respectively. While not a gigantic part of Apple's revenue base,
Mac is still strategically important.
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