Bigger Isn't Better
Apple Inc.'s Chinese manufacturing
partners are gearing up to start making iPhones with a 5.5-inch
screen next month. The move is a reminder of some past missteps,
such as the decision in the early 1990s by then-Apple Chief
Executive Officer John Sculley to expand the company's product line
until it became confusing, or Sony Corp. co-founder Akio Morita's
order requiring employees to wear shirts with big pockets that
could hold the bulky original Walkman.
Apple, while still technically a
market leader, is now a follower -- but there's not much else it
can do, given the growing role of Asian markets for smartphone
makers.
Last month, the research firm Canalys
issued a report showing that 34 percent of mobile phones sold in
the first quarter of 2014 had screens bigger than 5 inches, placing
then in the phablet (phone plus tablet) category.
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